Privacy Policy

Last Updated: August 1, 2025

This Privacy Policy describes how Natural Tea (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, make a purchase from, or otherwise communicate with us in connection with the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” refers to you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date and take any other steps required by law.

How We Collect and Use Your Personal Information

To provide the Services, we collect, as set forth below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses outlined below, we may use information we collect about you to communicate with you, to provide or improve the Services, to comply with any applicable legal obligations, to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term “personal information,” we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly From You

Information that you directly submit to us through our Services may include:

• Contact details including your name, address, phone number, and email.
• Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information including your username, password, security questions, and other information used to secure your account.
• Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect Through Your Use

We may also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information We Obtain From Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies who support our Site and Services, such as Shopify.
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment, fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.

When you visit our Site, open or click on emails we send you, or interact with our Services or ads, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as Pixels, Web beacons, Software Developer Kits, third-party libraries, and Cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. See also the section below, Third Party Websites and Links.

How We Use Your Personal Information

• Providing Products and Services. We use your personal information to provide you with the Services and to perform our contract with you, including to process your payments, fulfill your orders, send notifications to you relating to your account, purchases, returns, exchanges, or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate returns and exchanges and other functionalities and functionalities related to your account. We may also improve your shopping experience by enabling Shopify to match your account to other Shopify services you may wish to use. In this case, Shopify will process your data in accordance with its privacy policy and consumer privacy policy.
• Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing and promotional communications by email, SMS, or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you are located in the EEA, the legal basis for these data processing activities is our legitimate interest in marketing our products pursuant to Art. 6, para. 1 (f) GDPR.
• Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access credentials with anyone else. If you believe your account has been compromised, please contact us immediately. If you are located in the EEA, the legal basis for these data processing activities is our legitimate interest to ensure the security of our Site for you and other customers pursuant to Art. 6, para. 1 (f) GDPR.
• Communicating With You and Service Improvement. We use your personal information to provide you with customer support and to improve our Services. This is our legitimate interest in being able to respond to you, to provide you with effective services, and to maintain our business relationship with you, in accordance with Art. 6, para. 1 (f) GDPR.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use in connection with powering our shop with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interest to administer, improve, and optimize the Services). We may also permit third parties and service providers to use Cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or decline Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to not work properly or become unavailable. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, and for other purposes, subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment and shipping).
• With business and marketing partners to provide you with services and to advertise to you. Our business and marketing partners will use your data in accordance with their own privacy policies.
• When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations, and with your consent.
• With our affiliates or otherwise within our corporate group, in our legitimate interest to run a successful business.

In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We disclose the following categories of personal information and sensitive personal information about users for the purposes stated above in “How We Collect and Use Your Personal Information” and “How We Disclose Personal Information”:

We do not use or disclose without your consent or for the purpose of inferring your personal information.

With your consent, we disclose personal information for the purposes of carrying out advertising and marketing activities as follows.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found on these sites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. The inclusion of such links by us does not, by itself, imply an endorsement of the content of such platforms or their owners or operators, except as disclosed in the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, to comply with legal obligations, to resolve disputes or to enforce other applicable contracts and policies.

Your Rights

Depending on where you are located, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, and may only apply in certain circumstances. In certain cases, we may deny your request as permitted by law.

• Right to Access/Know: You may have the right to request access to the personal information that we hold about you, including details relating to how we use and share your information.
• Right to Deletion: You may have the right to request that we delete personal information we hold about you.
• Right to Rectification: You may have the right to request that we correct inaccurate personal information that we hold about you.
• Right to Portability: You may have the right to receive a copy of the personal information that we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to Object to Sale, Sharing, or Targeted Advertising: You may have the right to direct us not to “sell” or “share” your personal information, or to object to the processing of your personal information for purposes considered to be “targeted advertising” under applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, we will automatically treat this as a request to opt-out of the “sale” or “sharing” of information for the device and browser that you use to visit the Site, depending on your location.
• Restriction of Processing: You may have the right to ask us to stop or restrict our processing of your personal information.
• Withdrawal of Consent: Where we rely on your consent to process your personal information, you may have the right to withdraw that consent.
• Right to Appeal: If we decline to process your request, you may have the right to appeal our decision. You can do so by replying directly to our denial.
• Managing Communication Preferences: We may send you promotional emails, and you can opt out of receiving those at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders.

You can exercise any of these rights as indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, you may have the right to appeal our decision by contacting us using the contact details listed below or by lodging your complaint with your local data protection authority. For the European Economic Area (EEA), a list of competent data protection supervisory authorities can be found here.

International Users

Please note that we may transfer, store and process your personal information outside of the country you live in. Your personal information will also be processed by staff and third-party service providers and partners in these countries.

When we transfer your personal information to countries outside of Europe, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant UK authority, unless the data transfer is to a country that has been deemed to provide an adequate level of protection.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call us or email us at info@naturaltea.at or contact us at Eisengasse 65, Dornbirn, 6850, AT.

For the purposes of applicable privacy laws and unless otherwise specified, we are the data controller of your personal information.